The Ordinary Impact

I recently read a quote attributed to Seth Rogen: “So many people paid to watch the Mayweather v McGregor Fight.  Imagine if everybody paid to build up their communities or help people in need.” That quote got me thinking about how we respond to the needs of people around us so I put the quote on Instagram with the words “Great thought, @sethrogen. Can we make it happen?” From that post I was correctly reminded that our communities are funded by tax dollars so, in essence, when we pay taxes we are building up our communities and helping people in need. But shouldn’t we take it a step further, at the very least?  Shouldn’t we be teaching our children and our children’s children the importance of giving (and being generous)? In my opinion, giving is a noble act. I’ve been known to say that generosity and giving to others is the right thing to do. As humans, we should be looking for opportunities to give, and taking those opportunities when they present themselve...

From 1994-1998,  Sprite  sales skyrocketed. This increase in sales coincided with a two-pronged decision in their marketing campaign. In 1994, Sprite ended their upbeat ad campaign “ I Like the Sprite in You ,” and they began their new ad campaign with the slogan “ Image is Nothing. Thirst is Everything.  Obey Your Thirst .” Recently Sprite has focused specifically on the “Obey Your Thirst” part of the slogan, in my opinion, because our culture is driven by image. In general, we are suffering through plague of unhappiness. We long to be happy. We play hide-and-seek with it, but it seems elusive to us. It seems deeply hidden and, at times, unattainable.  Shawn Achor  emphasizes in his books that happiness is a choice. We can choose it, yet all too often we grasp at it and come up empty. I think it stems from the fact that each of us - at our very core - need to be known and loved; however, in our image-driven, social media-focused culture we settle for bei...