Is there a benefit to being externally focused?
From 1994-1998, Sprite sales skyrocketed. This increase in sales coincided with a two-pronged decision in their marketing campaign. In 1994, Sprite ended their upbeat ad campaign “ I Like the Sprite in You ,” and they began their new ad campaign with the slogan “ Image is Nothing. Thirst is Everything. Obey Your Thirst .” Recently Sprite has focused specifically on the “Obey Your Thirst” part of the slogan, in my opinion, because our culture is driven by image. In general, we are suffering through plague of unhappiness. We long to be happy. We play hide-and-seek with it, but it seems elusive to us. It seems deeply hidden and, at times, unattainable. Shawn Achor emphasizes in his books that happiness is a choice. We can choose it, yet all too often we grasp at it and come up empty. I think it stems from the fact that each of us - at our very core - need to be known and loved; however, in our image-driven, social media-focused culture we settle for bei...